Sanrio’s beloved Hello Kitty, one of the world’s most popular licensing brands, has once again collaborated with the multinational technology company RAZER. This latest international release builds on RAZER’s previous successful collaboration with Hello Kitty and Friends, which included collections featuring popular characters such as Keroppi and Gudetama.
Sanrio officially announced their exciting new collaboration with Razer on July 25, 2024. This comprehensive collection of computer-themed accessories was teased on X (formerly Twitter) with the message: “You can never have too many friends, Complete your gaming setup with the latest @Razer Hello Kitty and Friends Collection right now.” The new collection provides a variety of products, including:
– RGB Bluetooth 5.2 Headset ($139.99): Features Hello Kitty ears, a bow, and customizable earcup lighting.
– RGB Tenkeyless Keyboard ($119.99).
– Hello Kitty and Friends Mousepad.
– Wireless Mouse ($89.99).
– Razer Enki X – Hello Kitty and Friends Edition Essential Gaming Chair ($549.99).
RAZER describes the new collection as a “biggest birthday bash yet” to commemorate Hello Kitty’s 50th anniversary. The collection’s adorable and functional designs aim to make every gaming experience more enjoyable. The company ships to over 30 countries worldwide and provides free shipping on orders over $79, including the United States, Canada, Brazil, and the United Kingdom.
This new tech accessory collaboration follows RAZER’s earlier Hello Kitty 50th anniversary collection, which debuted in early 2024. Fans could choose from a variety of custom designs for mice and mouse shells, mousepads, and phone cases. In addition to Hello Kitty, other Sanrio characters, such as Gudetama and Cinnamoroll, had their own collections, as did popular Japanese IPs like Sonic the Hedgehog, Pokémon, Dragon Ball, and Genshin Impact.
Hello Kitty has a history of technological and electronic collaborations. The character was recently featured on Retrospekt’s new FC-11 35mm retro film camera, along with Gudetama and Keroppi. CASETiFY also launched new iPad, phone, AirPods, and MacBook cases featuring Hello Kitty. Sanrio’s extensive influence on kawaii culture has elevated it to the ranks of the world’s largest goods licensors, with a staggering $5.1 billion in revenue projected for 2023 alone.
Don’t miss out on these adorable and useful tech accessories that will improve your gaming experience.
Source – Sanrio via X(formerly Twitter)
